Print & Paper
Papers are chosen based on their use. For example company or corporate letter heads should deliver their written content with impact of an official document, hence the paper should be elegant and stand apart from the general stock of papers. While at the same time they should be laser or ink jet printer friendly, hence the paper commonly used is smooth in texture with a tinge of colour (generally cream or off-white). Now lets look at a completely different example, wedding cards. Their purpose being to create and establish effectively the tone of the joyous occasion to come; It goes greatly on personal preference, but nearly every preference can be catered to with the fine paper range.
Print can vary into many dimensions, special colours can be produced in print by choosing the right pantone. Certain text can be made to stand out with the use of special colours, eg: silver, gold etc. The use of special colour can enhance any print material and make it more effective in its purpose say it being marketing, product catalogue etc.
A few notes on what goes into choosing the paper and the print.
Effects To Impress
Everyone wants to stand apart, the best way to do this, is by finishing your print matter with one of these techniques.
This process provides a new meaning to the word "subtle". Spot u.v. involves highlighting selected sections of the print matter with u.v. ink. The ink reflects light when looked at, in various angles. Hence the effect is subtle shine on the areas you want. Highlighting areas that are important without being too obtrusive.
This process involves stamping a foil on to the printed matter. There are limited colours available but the impact is profound. It improves the overall aesthetics of any print works, and attracts readers/audiences towards the material.
Different shapes are brought to life on paper by creating different shaped blades. Not an easy process but nonetheless allows us to produce on paper any shape and size you desire.
Sense of touch is an important factor in getting audience's attention. Embossing allows you to raise an image or text slightly above the paper, which can be seen and felt. De-embossing as the word suggests does the opposite, it lowers a particular area of the text or design.
Dont want the feel of normal paper!!! well you can laminate your paper with a layer of transparent film to give a smooth feel and look to it.